I made a video on this subject, explaining the cancer of 10-minute videos watered down content for the sake of having the ability of putting mid-rolls in your video to get more money. It seems nowadays that more and more people are in it for the money, and to be honest, who can blame them, Money is a great thing. But watering down content, making you videos worse quality juts for money seems a bit scummy and ungrateful to the viewers, just using them for self-gain. It's an interesting thought and i would recommend taking a look at my video on it (it's the latest one on my channel).