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YouTube Is the whole "keywords" thing dead?

Discussion in 'YouTube' started by smalltownjoe, May 15, 2019.

  1. smalltownjoe
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    smalltownjoe Rising User Freedom! Member

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    Hi all,

    So every time I look at ways to rank my videos, I find "keywords" is the answer...yawn.... is this idea of keywords in title, description and tags dead?

    Example, I found what was supposed to be an excellent keyword phrase " good acoustic guitar songs", (searched plenty of times each month, but very little competition...apparently) ...so I put it in all my titles, all descriptions a few times, and in all video tags too....

    Do they rank? do they [email protected]#k!! Even videos which are TOTALLY UNRELATED rank when I search for that exact keyword phrase!! Like "Ocean . John Butler studio version"...what???? how does that match any of the words I searched??

    So, is it a dead idea nowadays?

    Cheers all!
     
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  2. Koala_Steamed
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    Koala_Steamed Administrator Administrator

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    YouTube likes to hide how they do things but I believe keywords are only a part of the search ranking. You also need views and interactions with the video along side these keywords. Bit annoying but that doesn't mean you should stop tagging your videos.
     
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  3. smalltownjoe
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    smalltownjoe Rising User Freedom! Member

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    Hi Koala, cheers for the reply. So it's a bit of a catch 22.....you need views/interaction to sort of "activate" the keywords.....but you need the keywords for people to find the video in the first place :(
     
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  4. Koala_Steamed
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    Koala_Steamed Administrator Administrator

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    Yep that's unfortunately the case, you need views to get views. Definitely doesn't make it easy for the smaller channels. It is still possible to some views from search you just need to find something that is unique.
     
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  5. smalltownjoe
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    smalltownjoe Rising User Freedom! Member

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    Right, ok cool...I'll just keep plugging away :)
     
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  6. TheWarGamer11
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    TheWarGamer11 Rising User Freedom! Member

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    Keywords are used to help weigh your search results within search sites e.g. google, bing, yahoo...ect

    The Main reason for using keywords is to help these search sites deliver relative content to people looking for content. How these site use the keywords that you entered into your channel/videos is unknown, from what I do know is this. Keywords should be descriptors of your content that isn't found in the title or description of your video, as search sites do use the title and description of your videos are part of the search results. If you look something up on google for an example and a video pops up in the results, what you see is the title, thumbnail, and the first two lines of a video's description.

    sometimes the video title matches what you type into the search bar, sometimes it matches up with what is in the description, and if it's your search keywords don't match either the title or the description, it must have matched via Keywords.

    there also are many other things that search sites use to match the person searching content to the content that I could go on for ages, but the best thing to do is to look into SEO (search engine optimization).

    hope this helps.
     
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