When I first created my YouTube channel back on November 3rd, 2011, the channel just sat there for the longest time with nothing on it. I didn't know what to put on it. Then, about five years later, I wanted to obtain my commercial drivers license or CDL, so I could get a certain job. At that point, I had to start studying for the CDL exam. I thought it would be cool to share my studies with people, so I made some YouTube study videos. About ten months later, I'm close to 1,000 subscribers, so I decide to monetize and am astounded by the results. What I learned is if you provide value to people who want it, then they're going to take the time to receive that value. That is a formula that you can capitalize on because while they watch your content, they may also watch the ads on your content. A friend of mine calls it real estate. Essentially, it's like having a billboard placed on your real estate and receiving rent payments, as it were. So how do you make your real estate more valuable? I think the answer to that question is by making your videos provide more value to your viewers and ultimately to your subscribers, and better yet, to your subscribers who elect to receive email notifications of your newly posted videos, as you produce them. The name of the game is ever-improving, better results.
