Resources What should your 2016 goals really be? (A game of numbers)

Am I insane for doing this?

  • Yes

    Votes: 2 28.6%
  • no

    Votes: 0 0.0%
  • slightly

    Votes: 1 14.3%
  • I'd do a few things differently...

    Votes: 3 42.9%
  • YOU USED THE WRONG NUMBERS ON THIS, IT IS ALL WRONG!!!~#~$~^!#$%$&%*&*()(!$%!

    Votes: 1 14.3%

  • Total voters
    7

StealthyWolf52

The WolfArmy will rise!
Freedom! Member
Jul 23, 2014
364
115
YouTube
I think I am posting this is the right section, please move if not.

What am I going to talking about?

This thread is not talking about goals like "I want at least 10 comments per video or 100k views a month." Though great goals, I am simply talking about the goals of views, watch time, and subscriber counts, just as my own are. I will be using my numbers as an example. If we logically look at a video, subs, and watch time, our goals should be correlated. My current goals in my signature are based off of experience and a little bit of thinking, but If I were to base it all on my sub goal, what should te numbers really be?

The Numbers! Good luck getting through this still sane... I wasn't afterwards :D
Lets start with the rules. If I am going to post 228+ videos this year, I want all my subs to watch them, and even more so all of them to watch a good amount of the video. Let's be generous and say they don't watch ALL of my videos, but most, so 150. Ok, so now that I have a base number for videos to post, let's look at my subscribers. In a perfect world all 400 (my goal obviously) would watch all my videos, but we already gave them a break at 150, but not all of my subscribers will watch my videos, so let's cut some slack at 300 of them watching all 150 of my videos. This right here would mean a goal of 45,000 views, which is substantially higher than my goal. This number does not factor in one time watchers or those who watch my videos but who don't have an account to subscribe with. Furthermore my average video is about 25 minutes long, give or take. Let's also cut some slack here and say they don't 100% watch the video, but skip over some parts here and there or simply don't finish, so 20 minutes. My watch time goal would be 900,000, again, a lot higher than it is. However these numbers cut a lot, and I mean A LOT of slack even for being ambitious, in my eyes that is. So what would a perfect number be? Well, 228 videos (let's assume that I'll post more, 250 (cause round numbers) times 400 for views, (1 sub = 1 view) times 30 for watch time. (average length of video plus a little due to some long videos) This would mean, with a perfect 400 subs watching most of all my videos my goal would be 100,000 views and 3,000,000 minutes watched. (2083 days) Which is a great much higher than even my stretch goals. But this is obviously not a perfect world, so let's look at PewDiePie's channel for example. (biggest number = a base) To understand why I chose him, just look at his subscriber count, 40 million. This is a large sample to get some averages on. So let's get going with the PewDiePie number bases. PewDiePie has 41 million subscribers. On average his videos have 3 million views per video (some more some less) Which means about 1/13 of his subscriber watch each video. his videos are about 10-15 minutes long and based off of previous studies about half of the people who click on the average video, will leave by the middle of a video. and only 1 in 20 or less watch it till the very end. This means he gets an ever age of 7-8 minutes of watch time per video. This means with 41,000,000 million subscribers, 1 video a day, 3,000,000 views a video, and 7 minutes of watch time per view, PewDiePie would expect to have 1.1 billion views a year and 7.7 billion minutes watched. In a perfect world these numbers would be 15 billion views a year and 150 billion minutes watched. Now let's take a look at the fractions of reality vs. perfect. he has approx 1/15 his expected views and 1/21 of the minutes watched. Let's translate this to my channel. the perfect world numbers were 100,00 views and 3,000,000 minutes. 1/15 of 100,000 is 6667 (factor in my current count this is 12,600) and 1/21 of 3,000,00 is 142,857. (with current count it would be 167,000) So based off of PewDiePie's stats that would be my real goals. My watch time stretch goal is close to that, and my view stretch goal is significantly higher than it. In fact my view goal for 2016 is right where is should be based off of PewDiePie. My watch time is low (like really low). But The numbers on PewDiePie's channel can be seen as flawed right? So let's look at someone else. Say Markiplier? (Because I like Markiplier) after a short look his numbers look like this. 11 million subscribers, 1.5 video views on average, new videos every 12 hours (aka 2 a day) 15 minute video length average. per year he should expect (off of these numbers) 1 billion new views a year and 7.5 billion minutes watched. (close to PewDiePie's right?) And now in a perfect world he would get 8 billion views and 80 billion minutes. Fractions? Views are 1/8 what they should be and minutes are 1/10 (rounded numbers) These fractions are certainly different than PewDiePie's right? So let's translate this to my channel. To recap, 100,000 views was perfect and 3,000,000 watch time. 1/8 of 100,000 is 12,500 and 1/10 of 3,000,000 is 300,000. (add in my current counts my goals would be 20,000 views and 325,000 minutes) This means that my goals are both far too low for where they should be based off of Markiplier. For the sake of a pool of number let's look at one more channel. Jacksepticeye? A quick look tells me that Jack has 8 million subs, 1.5 million video views, daily uploads, and 20 minute videos. His expected gains would be 550 million view gain and 5.5 billion minutes watched. A perfect world would say that he gets 3 billion views and 38 billion minutes watched. fractions say that he gets 1/6 of the views and 1/7 minutes. Translate to my numbers and we get 16,666 views and 428,000 minutes. (My goal would be 23,000 views and 450,000 minutes) These numbers a a lot bigger than both Markiplier and PewDiePie, and a lot higher than my goals.

In Review:
I will try to set this up so you can use your numbers too with a small bit of calculating.

For the review I will use my stretch goals as my numbers. First will be goal (Whatever you choose) Then in a perfect world (Sub goal x expected videos posted) Then will be the PewDiePie standard (1/15 perfect views and 1/21 perfect watch time.) Then will be the Markiplier standard (1/8 perfect views and 1/10 perfect watch time) And Finally the Jacksepticeye standard. (1/6 view goal and 1/7 watch time goal)

What would my goals look like after all of this?
Views
: Current goal: 12,500 Current stretch Goal: 25,000 Perfect world goal: 100,000 PewDiePie Standard: 12,600 Markiplier Standard: 20,000 Jacksepticeye Standard: 23,000


( Goal |stretch|Perfect | PewDiePie|Markiplier|Jacksepticeye)
(12,500|25,000|100,000| 12,600 | 20,000 | 23,000)


Watch time: current goal: 45,000 Current stretch Goal: 100,000 Perfect world goal: 3,000,000 PewDiePie Standard: 167,000 Markiplier Standard: 325,000 Jacksepticeye Standard: 450,000 minutes


( Goal | stretch | Perfect | PewDiePie|Markiplier|Jacksepticeye)
(45,000|100,000|3,000,000| 167,000 | 325,000 | 450,000)

What are your thoughts on these numbers and if you are dedicated, what would your goals look like on these charts? Let's talk about it below!
 
  • Like
Reactions: WealthyWar3587

WealthyWar3587

Rising User
Freedom! Member
Jul 27, 2014
42
7
Nampa, Idaho
YouTube
I like how you are approaching the analytics and using the numbers as a projection scheme. Props to you for creative thinking!

The largest issue I see with this is that it is based 100% off of your goals and not current numbers. Now, please, correct me if I'm wrong, and I totally understand the reasoning behind the wording "Stretch" goals; what I don't understand being represented here, is the larger part of the viewer population for smaller YouTube channels, that you have people subscribe to you, that have come across a few of your videos, watched a few, and then gone on to other larger YouTubers, and the next time they load up YouTube on their device, it is almost like it has forgotten about your channel. So while subscriber count is boosted, the project views and watch time numbers would actually be harmed and malformed because of the assumption and the messing with the ratio that you provided as "slack". Now I know, you're probably saying, that's why I gave the slack figures in the first place right? And yes, that could cover it, or it could fail miserably. (Honestly though, if it fails, who does it hurt? You're still growing :D) Anyways, slack numbers, the subscribe-type that I mentioned here would help to boost that number in your subscriber count, therefore increasing the projected view and watch time increases, all incremental percentages based off of the subscriber. Now what this does not account for is how far into the year/production cycle that this subscriber actually joins. So, say you are on track to your goals with 176 at the start, being these goals were made at the time of the 176 subscribers, the number totals that are represented here are based around growth of that specific number, but not specifying a time frame. The likelihood that a new viewer that finds your channel and subscribes to it to watch more future videos, assuming s/he does watch the future videos, joins in about halfway through your cycle. With your slack approximated at 150, of 228, that comes in at a considerable difference in the videos that they will most likely watch. Let's analyze this.


Subs: 176
Vids: 250
_x_______
44000 -Total Estimated views Based off current subscriber count.
30 -Watch Time
_x_______
1,320,000 -Total Minutes Watched (Perfect audience percentages w/ slack)

Over time, subscriber counts to degrade, accounts get closed, YouTube removes inactive subs, etc. etc. and random subs, some of which helps your count. Specific to your channel, your videos are getting a rough average of maybe 12-17 views per video, you do have some outliers like ones with 1.5k views, and one with 250, but those figures are not reliable to your case so we won't include those in the overall count.(If we were, it wouldn't change much due to sheer volume of low numbers.)

Okay, so let's say 15 of your 176 subscribers are watching every video of yours all the way through. Let's try this again.

Active & Watching Subs: 15
Videos: 250
_x______________________
3750 -Total Estimated views based off current average ACTIVE & WATCHING subscriber count
3750
30 -Perfect Watch Time (Replace this number with average watch time in your analytics on YouTube for more _x_____ accurate representation)
112,500 -Estimated Minutes watched using 100% retention time globally across all videos on the channel.

Okay, so, the estimated minutes watched with these new numbers is approx. 11.73% of the first figure. A little over 1/10 than the previous goal. And, this is probably much more achievable too.

Next: Statistics show that on a 10-15 minute video, the average viewer watches approximately 7 minutes of that video, be it leaving before the end, or skipping around. On a 15 minute video, that is about 47%... So if we take 47% from 30, we'll have an average and hopefully more accurate representation of your retention time. That magical number being 14.1.

Using the Estimated views of A&W Subs...
3750
14.1
_x_____
52875 -Estimated Minutes watched with average retention time for YouTube channels globally.

Now, these numbers aren't bad, and again, they are average representations of a larger community, plug in your own numbers from Analytics, and you'll probably find a more accurate representation.

Okay, now let's see where this would fit with a real, 100% accurate representation. *Based on last 28 day performance
My subscribers: 39 ]You want to see this relationship on your videos.
Average Views per video: 42.46 (Sweet! I'm growing!!) ] This indicates you are reaching more people than My Watch Time: 210* your current audience. you can find your 39 number by taking your # of lifetime views, 42.5 and dividing it by your current video count.
_x___
1657 -Total Estimated views(Growth) So instead of this being my total, I add that. So my goal would be 3427(I have 1770 lifetime views now.)
1657
44.1*
_x___
73073.7 -Total Estimated Minutes Watched(Growth, so this would be added to lifetime or each month for a rough estimate.
73073.7/12 = 6089.475 -This is what I would define for myself as a "Stretch Goal" But considering 210 minutes watched in the past 28 days, I guess it makes sense...
6089.475
4352 -Lifetime Minutes Watched
_+________
10441.475 -Goal for Minutes Watched.
*My viewer rentention rate % is 21%, so multiple 210 by .21 and you get 44.1 -the number used in my math

So in short My Goals so far according to this revised formula(First number either 0 or LIFETIME total):
Views: 1770/3427 (Going up by 1657, probably would round to 3k total or addition of 1.5k)
Minutes Watched: 4,352/10441.475(Again, could round up)

Now, the subscribers is an interesting part. You need to get the average number of subscribers gained per the period, so you would most likely be looking at the last year, or the last 28 days, multiplied by 12. So for me, the last 28 days is 4, multiplied by 12 is 48. I can look to gain 48 subscribers in this year if I continue as I have been. So, let's update.
39
48
_+____
87

I am switch to a bi-weekly upload schedule, so 52 * 2 = 104 and again, add that total to your current lifetime statistic to represent GROWTH.

Again, First number either lifetime total as of now, or 0:

Views: 1770/3427 (Going up by 1657, probably would round to 3k total or addition of 1.5k)
Minutes Watched: 4,352/10441.475(Again, could round up)
Subscribers: 39/87
Videos: 56/160


**Also, your channel trailer is 5 minutes, try to keep it short and simple!
 

WealthyWar3587

Rising User
Freedom! Member
Jul 27, 2014
42
7
Nampa, Idaho
YouTube
OK , I need help , this is just to much information to take in xD

Take your average views per video (Lifetime views divided by total number of videos)
Multiply that number by the average minutes watched in your analytics, and you have your projected Views growth, and your projected minutes watched growth.
For your subscriber goal, take the subscribers gained in the last 28 days, and multiply that by 12 and that is your projected subscriber growth.
Now these are just projected growth numbers. Add these to your current numbers for your lifetime statistics, and you have your actual Goal to reach for the year.
 
  • Like
Reactions: Prology

Prology

Legendary User
Freedom! Member
Jun 14, 2015
6,581
1,414
27
YouTube
Take your average views per video (Lifetime views divided by total number of videos)
Multiply that number by the average minutes watched in your analytics, and you have your projected Views growth, and your projected minutes watched growth.
For your subscriber goal, take the subscribers gained in the last 28 days, and multiply that by 12 and that is your projected subscriber growth.
Now these are just projected growth numbers. Add these to your current numbers for your lifetime statistics, and you have your actual Goal to reach for the year.

Cheers bro , you have a wonderful brain xD
 
  • Like
Reactions: WealthyWar3587

WealthyWar3587

Rising User
Freedom! Member
Jul 27, 2014
42
7
Nampa, Idaho
YouTube
So I have to do this

Year Views Goal = Average Views * Average minutes + Current Views
Year Minutes Watched Goals = 'Average Views * Average Minutes + Current Minutes
Year Subscriber Goal = Subscribers gained last 28 days * 12 + Current Subscribers

?
Exactly. It's a lot simpler than the walls of text make it seem.